What should a waitlist page include?

A waitlist page works with a hero, a clear product promise, who it is for, an honest launch timeline, optional proof placeholders, an email capture form, and a short FAQ. The goal is to set expectations and capture interested emails, not to manufacture urgency.

Should I add a countdown timer or signup counter?

Only if it is real. This template does not add fixed countdown timers or fabricated signup totals. If you have genuine scarcity, such as a limited number of early testers, you can frame it as optional, user-provided content. Otherwise leave it out.

How honest should the launch timeline be?

Honest. State a window you can keep, such as "early access this quarter", rather than a precise date you might miss. A timeline you meet builds more trust than a countdown you reset.

Where do email signups go?

The capture form uses the site plugin data model, so signup data stays scoped to the published site and its configured newsletter workflow.

Waitlist page template

A complete waitlist page that captures real interest.

Seven sections, a built-in database, and two copyable prompts. Start from the template, have your AI edit the promise and timeline, and capture emails without fake counters or invented signup totals.

Get Started Free Copy the Prompt

Product promise

Say in one sentence what the product will do at launch and the change it makes for the person reading. Keep it specific and avoid claims you cannot keep before the product exists.

Audience fit

Name the exact person who should join. A waitlist converts better when a visitor can see themselves in the description rather than reading a generic pitch.

An honest launch timeline

Now

Collect emails from people who want early access.

Early access

Invite waitlist members in batches and gather feedback.

Launch

Open to everyone and email the waitlist first.

Use a window you can keep without fake counters, not a fixed countdown. There is no timer or signup counter on this template by design.

Trust and proof placeholders

Proof is optional before launch. If you have something real, such as a short note about who is building the product or early testimonials you can use, add it here. Otherwise leave these as placeholders. Do not invent signup totals or social proof.

Optional, add your own

Email capture form

Ask for the minimum: name and email. The configured Newsletter plugin handles the signup workflow for the published page.

Read the plugins guide

Copy the prompts

Use the first prompt to start from the template, then the second to revise it. Paste into ChatGPT or Claude with Boomlink connected.

Start from the template

Start from the Boomlink waitlist template and edit it for my product.

The template already ships these sections and an email capture form backed by the built-in database: hero, product promise, audience fit, launch timeline, trust and proof placeholders, an email capture form, and FAQ.

Details to edit in:
- Product name: [your product]
- What it will do at launch: [one or two sentences]
- Who it is for: [audience]
- Honest launch window: [for example "early access in Q3", not a fake countdown]
- Email capture fields: name, email

Keep proof and traction as placeholders labelled "optional, add your own". Do not add a countdown timer or invent signup totals.

Revise the page

Revise my Boomlink waitlist page.

- Tighten the product promise to one clear sentence.
- Make the audience fit section name the specific person who should join.
- Keep the launch timeline honest and remove any fixed countdown.
- If I want scarcity, frame it as optional and only if it is true (for example "first 100 testers get onboarding help").